智慧旅游打开“诗与远方”

Group 1 - The article highlights the integration of innovative technologies in the cultural and tourism industry, enhancing visitor experiences through AI-driven guides and immersive digital experiences [1] - Various regions are leveraging their cultural heritage to create new tourism ecosystems, exemplified by projects like the "Digital Dunhuang" and the "Digital Twin Metaverse" platform in Beijing [1] - The support from policies, such as the "Smart Tourism Innovation Development Action Plan," encourages the use of technologies like VR, AR, and holography to create immersive tourism experiences [1] Group 2 - There are challenges in the digital tourism sector, including the need for better resource integration and the issue of high investment with low returns [2] - Recommendations include establishing a digital tourism support fund and providing policy support to enhance infrastructure and digital capabilities in tourism [2] - Companies are encouraged to creatively transform traditional culture using digital technologies and implement smart management solutions to improve operational efficiency and service quality [2]