Xin Lang Cai Jing·2025-08-30 01:41Core Viewpoint - The Chengdu Auto Show, traditionally a significant event in the southwest car market, is experiencing a decline in importance, particularly with the absence of luxury brands and a shift in consumer purchasing behavior [1][2][3]. Group 1: Attendance and Exhibitor Trends - The 2025 Chengdu Auto Show featured 120 brands and over 1,600 models, but more than 20 brands, primarily luxury ones, were absent, indicating a loss of interest from car manufacturers [1][2]. - Notable luxury brands such as Porsche, Rolls-Royce, and Lamborghini did not participate, marking a significant change from previous years when luxury cars were a highlight of the event [1][2]. Group 2: Market Dynamics - Chengdu has become a major consumer market, with a retail sales total exceeding 1 trillion yuan in 2023, and luxury goods sales growing over 100% annually [2]. - Despite the high demand for luxury cars, the sales of these vehicles have been declining, with luxury car retail volume dropping by 20% year-on-year in July 2025 [3][4]. Group 3: Shifts in Consumer Behavior - Consumers are increasingly favoring electric and new energy vehicles, leading to a competitive landscape where domestic brands are gaining traction in the luxury market [4][6]. - The traditional appeal of luxury brands is waning among younger consumers who prioritize technology and value over brand prestige [6][14]. Group 4: Economic Considerations - The costs associated with participating in auto shows, including venue rental and setup, are prompting many brands to reconsider their participation, focusing instead on cost-cutting measures [7][12]. - The perception of auto shows as a primary sales channel is diminishing, with consumers now preferring to gather information online and purchase directly from dealerships [12][14].