曲美家居上半年实现营业收入17.31亿元

Core Insights - Qu Mei Home's revenue for the first half of 2025 was 1.731 billion yuan, a year-on-year decrease of 3.97%, while the net profit attributable to shareholders was a loss of 46.86 million yuan, indicating a narrowing of losses [1] - Domestic furniture consumption demand weakened due to the downturn in the real estate sector, while overseas market demand showed signs of recovery, particularly for Ekornes AS, which saw revenue growth [1] - The company's gross profit margin significantly improved due to the decline in raw material costs, positively impacting overall profitability [1] - Financial expenses decreased compared to the same period last year due to the global interest rate cut cycle, further enhancing profitability [1] Business Strategy - Qu Mei Home is advancing product innovation, brand renewal, and channel reform in its domestic operations, focusing on product strength and leveraging online brand content [2] - The company is actively exploring new business segments, including Qu Mei Whole Home, Qu Mei Smart Home, and Qian Qu Technology, integrating service model upgrades with smart product innovations [2] - Efforts to reduce costs and improve efficiency include revitalizing land and factory assets in Beijing and exploring new financing methods based on these assets [2] Market Performance - The European and American markets are experiencing a consumption recovery, with Ekornes AS reporting revenue growth and significant profit increases, alongside improved order conditions [3] - In the Chinese market, Ekornes AS is seeing rapid growth due to sustained investment in brand content and a high-end strategy, resulting in a substantial increase in dealer sales and a healthy growth in channel numbers [3] - Qu Mei Home continues to enhance the sales layout of beds and mattresses globally, optimizing the competitiveness of sofas and electric chairs, which has contributed to increased sales in non-comfort chairs [3] - The upcoming launch of the "Kangfei" series of comfort chairs is expected to support revenue growth for Qu Mei Home [3]