Mei Ri Jing Ji Xin Wen·2025-08-30 04:27Core Insights - Ford China showcased its full range of "Wild" products at the 2025 Chengdu International Auto Show, including the global debut of its first all-terrain camping SUV, named "Ford Smart Fun Mustang" [1] - The vehicle is built on Ford's original intelligent new energy technology architecture, representing a blend of Ford's expertise and China's smart new energy industry [1] Group 1: Product Features - The Ford Smart Fun Mustang aims to combine smart technology with off-road capabilities, allowing seamless transitions between urban life and outdoor exploration [2] - The vehicle features an extended range version with a pure electric range exceeding 200 kilometers and a total maximum range of over 1200 kilometers; the pure electric version has a battery capacity of 105 kWh and a maximum range of 650 kilometers [4] - It includes over 30 sensors, advanced lidar, and dual Orin X driving chips, supporting both highway and urban navigation assistance [4] - The vehicle offers an industry-first "outdoor camping temperature-controlled space," allowing for a quick transformation into a large sleeping area and features a modular tailgate design that converts the trunk into a "mountain kitchen" [4] Group 2: Market Context and Strategy - Ford's CEO, Jim Farley, praised the advanced intelligence and cost-effectiveness of Chinese electric vehicles, emphasizing the need for the U.S. auto industry to catch up [4] - Ford China has adopted a new brand proposition focusing on the off-road vehicle market, aiming to meet the diverse and personalized demands of Chinese consumers [7] - Despite lower sales compared to peak periods, Ford China achieved its first annual profit in seven years in 2024 through capacity reduction and the discontinuation of low-profit models [7] - Ford announced a $5 billion investment in the U.S., with $2 billion allocated for the renovation of its Louisville plant to produce affordable electric vehicles and $3 billion for a new battery factory in Michigan, set to produce low-cost lithium iron phosphate batteries by 2026 [7]