Mei Ri Jing Ji Xin Wen·2025-08-30 04:33Core Insights - Great Wall Motors (601633.SH) reported a revenue of 92.335 billion yuan for the first half of 2025, a year-on-year increase of 0.99% [1] - The net profit attributable to shareholders was 6.337 billion yuan, a decline of 10.21% year-on-year [1] - Basic earnings per share stood at 0.74 yuan [1] Financial Performance - In Q2 2025, Great Wall Motors achieved a revenue of 52.316 billion yuan, reflecting a year-on-year growth of 7.72% [1] - The net profit for Q2 was 4.586 billion yuan, marking a year-on-year increase of 19.42% [1] - Total sales expenses for the first half of the year reached 5.036 billion yuan, up 63.31% year-on-year [1] Strategic Initiatives - The increase in sales expenses is attributed to the acceleration in building direct user connection channels and enhanced marketing for new models and technologies [1] - The company is transitioning to a "direct + dealership" dual-channel marketing model, focusing on a "full touchpoint user connection" strategy [1] - Digital channel construction is being expedited, with over 360 retail centers, 50 delivery centers, and 50 user service centers established for the WEY brand [1] Sales Performance - Great Wall Motors sold a total of 568,900 vehicles in the first half of 2025, representing a year-on-year increase of 2.52% [1] - Sales of new energy vehicles reached 160,000 units, showing a significant year-on-year growth of 23.64% [1]