Core Insights - The 2025 Kuaishou Creator Conference was held in Chengdu, focusing on the theme "Born Different, Creation Without Boundaries" to showcase the development trends of Kuaishou's content ecosystem and community atmosphere [1] - Kuaishou's CEO Cheng Yixiao reported a 100% year-on-year increase in submissions from creators with over 10,000 followers, and an 8% increase in the number of creators becoming professional streamers [1] - The number of creators earning income on Kuaishou reached 26 million, with a nearly 12% year-on-year increase in creators earning over 1,000 yuan per month [1] Group 1: Content Ecosystem - Kuaishou promotes the integration of short videos and live streaming, encouraging creators to leverage both formats for better audience engagement and content richness [1] - Creators who excel in both short videos and live streaming achieve 4-10 times higher traffic acquisition efficiency compared to those focusing on a single content type [1] Group 2: Creator Support and Growth - Kuaishou is optimizing its distribution mechanisms to enhance the interaction between short videos and live streaming, resulting in over 50% traffic increase during live broadcasts [2] - In the first half of 2025, a creator in the knowledge sector published 1,454 short videos and conducted 921 live streams, gaining an average of 200,000 followers per month [2] - Kuaishou aims to strengthen the public-private domain cycle to provide new growth opportunities for creators, with a reported 10.2% increase in exposure rates and a 7.2% increase in new followers in Q2 2025 [2] Group 3: Community and Vision - Kuaishou has seen the emergence of 480,000 new creators with over 10,000 followers and 3,000 creators with over 1 million followers in the past year [2] - The company emphasizes building a warm, diverse community that continuously produces quality content to enhance user happiness [2]
快手程一笑:短视频直播一体化 为创作者打造增长“飞轮”