苏宁易购上半年门店销售同比增长11.7%

Core Insights - Suning.com achieved a revenue of 25.895 billion yuan in the first half of 2025, representing a year-on-year growth of 0.44% [1] - The net profit attributable to shareholders reached 48.693 million yuan, showing a significant year-on-year increase of 230.03% [1] Revenue and Profit Performance - The company reported a sales revenue growth of 11.7% in its stores during the first half of the year [1] - Comparable store sales in the home appliance and 3C home living specialty stores increased by 14.45%, with comparable store efficiency improving by 11.12% [1] Market Strategy and Expansion - Suning.com opened and renovated 37 SuningMax and SuningPro stores in first-tier and second-tier markets to enhance store image and consumer experience [1] - The company expanded its retail cloud franchise stores, opening 297 new stores in the second quarter, bringing the total number of retail cloud franchise stores to 10,100 as of June 30, 2025 [1] Competitive Positioning - The company aims to leverage the trade-in market opportunities and adapt to changes in consumer behavior by enhancing product variety, optimizing sales network layout, upgrading consumer experience, and improving service quality [2]