不亮身份，自掏腰包，区委书记、区长下班后体验汉服，了解市场

Core Insights - The local government in Luoyang, Henan, is actively promoting the Hanfu market to boost consumption and enhance service levels in the old city area [1][7] - County-level leaders are participating in hands-on experiences to better understand the Hanfu market and identify areas for improvement [3][4] Group 1: Government Initiatives - The old city committee is implementing a "Human Fireworks Consumption in the Old City" campaign to stimulate local consumption [1][7] - A meeting was held to discuss the development of the Hanfu market, with leaders required to experience Hanfu services as regular customers [1][3] Group 2: Market Development - The old city has established six youth-oriented consumption brands and signed contracts for 140 new cultural tourism projects with a total investment of 10.5 billion [7] - The area aims to attract 40 million tourists and achieve a total tourism revenue of 30 billion in 2024 [7] Group 3: Community Engagement - County leaders engaged with local Hanfu shops and consumers to gather feedback and discuss improvement measures [3][5] - The initiative encourages leaders to lead by example in promoting local dining and shopping experiences [7]