（活力中国调研行）探访额尔古纳故事：绿色为基底 文化做画笔

Core Insights - The article highlights the unique ecological and cultural landscape of Eerguna, Inner Mongolia, emphasizing its natural beauty and the local efforts to promote cultural heritage through creative industries [1][3]. Group 1: Ecological and Cultural Landscape - Eerguna boasts 2.09 million hectares of forest land, 366,800 hectares of grassland, and is home to "Asia's largest wetland" along with 85 river basins, showcasing its rich ecological foundation [1]. - The region's unique climate and pristine ecology have fostered rare herbal plants, which local artisans are utilizing to create distinctive fragrances that reflect the essence of Eerguna [3][4]. Group 2: Local Artisans and Creative Industries - Local perfumer Li Furong has developed over a hundred fragrances using more than 300 natural scents collected from the region, with her "Eerguna River Right Bank" series being particularly popular [4][6]. - The seasonal fragrance line, inspired by the local environment, has become a bestseller among tourists, illustrating the successful integration of local culture into product offerings [6]. - Artisan Su Lide is preserving local heritage through leather carving, creating unique designs that reflect the cultural identity of Eerguna [6]. Group 3: Tourism and Economic Growth - Eerguna's tourism sector is thriving, with 4.1394 million visitors in 2024, marking an 18.45% increase year-on-year, and total tourist spending reaching 9.456 billion yuan, up 16.87% [8]. - The local creative industry aims to encapsulate the natural beauty and cultural history of Eerguna, enhancing the region's appeal to visitors and fostering economic vitality [8].