一碗粉“嗦”出百亿产业 化身文化符号飘香海外

Core Insights - The article highlights the transformation of Liuzhou's snail rice noodle into a cultural symbol and a billion-dollar industry, attracting global attention and tourism [1][2]. Industry Overview - The Liuzhou snail rice noodle industry has developed into a comprehensive industry chain with a total revenue of 759.6 billion RMB in 2024, including 169 billion RMB from packaged snail rice noodles [2]. - The industry has expanded significantly over the past decade, evolving from a street food to a globally recognized product, with exports reaching over 20 countries and regions [2]. Company Developments - Luobawang Food Technology Co., Ltd. is noted as the first Chinese company with export qualifications to Europe and the United States, focusing on expanding its market presence in Southeast Asia [3][4]. - The company is preparing to launch a halal production line for snail rice noodles, aiming for a daily output of 50,000 packages [4]. Market Expansion - Liuzhou city is actively promoting the snail rice noodle industry internationally, with initiatives to assist companies in understanding international trade standards and conducting promotional activities in Southeast Asia [4]. - The popularity of Liuzhou snail rice noodles has led to a surge in tourism, with the city receiving 51.66 million domestic and international visitors in the first half of 2025, marking an 11.9% increase year-on-year [5].