Workflow
从喜宴到家宴,洋河海之蓝成为京东的“幸福标配”
Zhong Jin Zai Xian·2025-08-30 08:00

Group 1 - The core event of the news is the collective wedding organized by JD.com, which gained popularity online, showcasing Liu Qiangdong's affection for his employees and his hometown [1][2] - The wedding featured Yanghe's Hai Zhi Lan liquor, highlighting the strong partnership between JD.com and Yanghe, which has been established since 2012 [1][2] - Hai Zhi Lan has become a top choice for consumers during gatherings and weddings, achieving significant sales milestones, including a "billion-dollar product" status with annual sales of 10 million bottles [1] Group 2 - Liu Qiangdong personally engages with employees during gatherings, fostering a friendly atmosphere while serving Yanghe liquor, which enhances the experience of company events [2] - The collaboration between JD.com and Yanghe has evolved over the years, with recent exclusive pre-sales of Yanghe's high-line products on JD's platform, indicating a growing partnership [2] - Liu Qiangdong's presence at local sports events further emphasizes his commitment to supporting his hometown and the Yanghe brand [2]