CENTURY HUATONG(SZ:002602) Mei Ri Jing Ji Xin Wen·2025-08-30 08:37Core Viewpoint - Century Huatong has shown significant growth in revenue and profit, indicating a strong competitive position in both domestic and international markets [1][2]. Financial Performance - In the first half of 2025, Century Huatong achieved revenue of 17.207 billion yuan, a year-on-year increase of 85.5%, and a net profit of 2.656 billion yuan, up 129.33% [1]. - The company's internet gaming business generated revenue of 16.433 billion yuan, reflecting a 93.06% year-on-year growth, with mobile games accounting for 88.69% of this revenue [3]. Market Position and Strategy - Century Huatong is transitioning from a "game manufacturer" to a "technology-driven entertainment enterprise," aiming to maintain performance growth and address potential risks [2]. - The company has successfully launched popular games like "Whiteout Survival" and "Kingshot," which have become key revenue drivers in the overseas market [3][4]. Product Development and Innovation - The domestic market strategy includes differentiated branding through sub-brands like Didi Interactive, which has seen success with its main product "Endless Winter" consistently ranking in the iOS top 10 [5]. - New products such as "Beng Beng Kingdom" are targeting lightweight user markets, while classic IPs like "MapleStory" and "Eternal Tower" continue to generate steady revenue through long-term operations [6][7]. Industry Context - The gaming industry is currently in a phase of "stock game + incremental breakthrough," with increasing competition in the SLG and casual gaming sectors [7]. - Major competitors like Tencent and NetEase are intensifying their investments in R&D and marketing, while smaller firms are seeking differentiation through niche themes and light gameplay [7]. Technological Integration - Century Huatong is leveraging AI technology across its game development processes, significantly improving efficiency in art production by 60% to 80% [9]. - The company is also expanding its AI computing capabilities through projects like the Tencent Yangtze River Delta AI Advanced Computing Center, which has seen rapid revenue and profit growth [9].