Core Insights - The new tea beverage companies have reported their performance for the first half of the year, with Mixue Group leading in both revenue and net profit, followed by Cha Yujia and Gu Ming in respective rankings [1][2] - Gu Ming achieved the highest net profit growth rate in the industry at 121.51% year-on-year, while Nayuki Tea was the only company to report a loss, although the loss has narrowed compared to the previous year [1][2] Revenue and Profit Summary - Mixue Group: Revenue of 14.87 billion yuan, net profit of 2.69 billion yuan, with a year-on-year revenue growth of 39.3% and net profit growth of 42.9% [2] - Cha Yujia: Revenue of 6.72 billion yuan, net profit of 748.4 million yuan, with a revenue growth of 21.6% but a net profit decline of 38.5% [2] - Gu Ming: Revenue of 5.66 billion yuan, net profit of 1.63 billion yuan, with a revenue growth of 41.2% and net profit growth of 121.5% [2] - Tea Baidao: Revenue of 2.50 billion yuan, net profit of 325.9 million yuan, with a revenue growth of 4.3% and net profit growth of 37.5% [2] - Hu Shang A Yi: Revenue of 1.82 billion yuan, net profit of 202.9 million yuan, with a revenue growth of 9.7% and net profit growth of 20.9% [2] - Nayuki Tea: Revenue of 2.18 billion yuan, with a revenue decline of 14.4% and a net loss of 117.1 million yuan, although the loss has narrowed [2] Market Expansion and Strategy - Mixue Group has opened over 53,000 stores globally, with approximately 57.6% of its stores located in third-tier cities and below, indicating a strong focus on lower-tier markets [3][4] - Gu Ming also emphasizes expansion in lower-tier cities, with 52% of its stores located in third-tier cities and below [3] - The trend of expanding into lower-tier markets is becoming a common strategy among new tea beverage companies, allowing for lower operational costs and higher profit margins [4] Business Model and Operations - The majority of Mixue Group's stores are franchise-based, with 99% of its 52,996 stores being franchise outlets, which contributes significantly to its revenue through the sale of raw materials and equipment [6][7] - Nayuki Tea has a higher proportion of direct-operated stores, with 1,321 out of 1,638 stores being direct-operated, which poses challenges in terms of operational costs in high-rent areas [8] Impact of External Factors - The "takeaway war" in July led to increased subsidies from delivery platforms, benefiting some companies while negatively impacting others like Cha Yujia, which chose not to participate in discount activities [9] - Nayuki Tea reported an increase in revenue from takeaway orders, contributing 48.1% of total revenue, up from 40.6% in the previous year [9] Industry Outlook - The global ready-to-drink beverage market is expected to grow from $598.9 billion in 2018 to $779.1 billion in 2023, with a projected compound annual growth rate of 7.2% from 2023 to 2028 [10] - Despite the growth potential, the saturation of tea beverage stores and declining investment interest may lead to challenges for smaller or independent tea shops [11]
新茶饮企业上半年冷热不均：蜜雪赚了26.9亿 奈雪仍处关店调整期