Ge Long Hui A P P·2025-08-30 08:58Core Insights - On August 29, during the Qixi Festival, Meituan's non-food instant retail order volume reached a record high of 27 million, driven by gift demand from the "Flash Purchase Gifts" campaign [1] - The overall gift consumption scale for Meituan's flash purchase service also hit a new peak, with flower sales breaking records and categories like digital electronics, beauty products, and jewelry seeing sales double [1] - Consumer spending per capita on categories such as home appliances and beauty products significantly increased compared to last year's Qixi Festival [1] Group 1 - The trend of gift-giving is diversifying and becoming more quality-oriented, moving from traditional gifts like flowers and chocolates to a broader range of products, leading to substantial sales growth in high-priced categories [1] - Instant retail is becoming an important growth driver for major brands and retailers, with over 500 beauty, electronics, fast-moving consumer goods, and liquor brands experiencing multiple-fold sales growth on the platform [1] - The dual increase in order volume and average transaction value indicates a robust market response to the evolving gift-giving landscape [1]