山西运城农商银行 “供应链金融”打通产业“共赢链”

Core Insights - Shanxi Yuncheng Rural Commercial Bank has strengthened its financial support for the real economy by innovating service models and focusing on the financing pain points of small and micro enterprises along the industrial chain [1][2] - The bank has implemented "supply chain finance" to provide robust support for agriculture and small enterprises, significantly enhancing their market competitiveness [1][2] Group 1: Financial Support and Services - The bank has increased credit limits for farmers, with amounts rising from 100,000 yuan to 200,000 yuan, providing a solid financial backing for agricultural operations [1] - The bank offers various value-added services, such as helping products enter supermarkets for free, promoting products at bank branches, and providing market information, which effectively addresses development challenges faced by farms [1][2] Group 2: Supply Chain Finance Implementation - Since 2025, the bank has been pioneering "supply chain finance" services tailored to regional industry needs, launching specific service plans for different sectors [2][3] - The bank has established a new supply chain finance network by integrating existing resources and expanding micro-supply chain collaborations, attracting more quality enterprises to join its "win-win chain" [2][3] Group 3: Brand Positioning and Value Proposition - The bank has positioned itself with the brand slogan "Supply Chain, Win-Win Chain" and the value concept "Linking Upstream and Downstream, Winning Together in the Future" [3] - The bank has introduced various innovative service models, including financial service stations and small micro brokers, to enhance service quality and efficiency [3] Group 4: Comprehensive Financial Solutions - The bank provides comprehensive financial services across the entire supply chain, including payroll, settlement, and wealth management, to counteract interest rate pressures [3] - By utilizing big data analysis for information sharing and risk control, the bank has developed a "product combination package" that enhances customer loyalty across the supply chain [3]