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大比拼!A股家电三巨头 美的领衔、海尔居中、格力掉队
Zhong Guo Ji Jin Bao·2025-08-30 10:18

Core Insights - Midea Group reported a revenue increase of 15.58% year-on-year to 251.12 billion yuan and a net profit increase of 25.04% to 26.01 billion yuan for the first half of 2025, outperforming its peers in the A-share home appliance sector [2][7] - Haier Smart Home also achieved double-digit growth, while Gree Electric Appliances lagged with a revenue decline of 2.46% to 97.32 billion yuan, despite a slight net profit increase of 1.95% to 14.41 billion yuan [2][9] - Gree Electric announced it would not distribute cash dividends or issue bonus shares, contrasting with Midea and Haier's plans for mid-year dividends [3][9] Revenue and Profit Analysis - Midea Group's smart home business revenue grew by 13.31% to 167.20 billion yuan, accounting for 66.58% of its total revenue [6][25] - Haier Smart Home's revenue increased by 10.22% to 156.49 billion yuan, with a net profit growth of 15.59% [5][25] - Gree Electric's consumer appliance revenue fell by 5.09% to 76.28 billion yuan, representing 78.38% of its total revenue [8][9] Market Trends - The domestic air conditioning market saw a retail revenue increase of 12.4% to 126.3 billion yuan in the first half of 2025, driven by policy incentives and high temperatures [9] - The overall home appliance market is expected to face intensified competition in the second half of 2025, with modest growth projections [9][11] International Market Performance - Midea Group, Haier Smart Home, and Gree Electric Appliances reported overseas revenue growth of 17.70%, 11.70%, and 10.19% respectively in the first half of 2025 [11][12] - Midea's overseas revenue reached 107.19 billion yuan, making up 42.69% of its total revenue, while Haier's overseas revenue was 79.08 billion yuan, accounting for 50.53% [12][14] Strategic Focus - Midea Group aims to increase its overseas revenue to over 50% of total revenue and is focusing on expanding its OBM (Own Brand Manufacturing) strategy [14][26] - Both Midea and Gree are transitioning towards B-end business solutions, with Midea's commercial and industrial solutions revenue growing by 20.79% to 64.54 billion yuan, representing 25.70% of its total revenue [23][25] - Midea is also investing in humanoid robotics, targeting advancements in key technology areas for industrial applications [26][27]