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被山姆下架产品流向好特卖?好丽友:为消化库存,产品无问题
Nan Fang Du Shi Bao·2025-08-30 11:38

Core Viewpoint - The "low-sugar Orion Pie" that was removed from Sam's Club is now being sold at discount stores, indicating a strategy to clear inventory through alternative channels [1][3]. Group 1: Product and Sales Information - The "low-sugar Orion Pie" is being sold at a discount store called "Good Sale," with a price of 32.9 yuan and a shelf life of four months, expiring on November 2 of this year [1]. - The product claims to have a 30% increase in cocoa content and an 80% reduction in sugar compared to the classic version [1][3]. - The same product was previously sold at Sam's Club for 49.9 yuan, highlighting a significant price difference [1]. Group 2: Company and Market Context - Orion, founded in 1956 in South Korea, has seen China become its largest market since entering in the 1990s [5]. - In Q2 of this year, Orion's sales increased by 8.1% year-on-year to 777.2 billion KRW, with EBITDA rising by 0.4% to 162 billion KRW [5]. - Sales in the Chinese market grew by 3.0% to 304.8 billion KRW, accounting for over 40% of total sales, while operating profit decreased by 6.4% to 55.9 billion KRW [5].