Qi Lu Wan Bao·2025-08-30 12:19Core Viewpoint - The opening of the Qingdao Beer 1903 MIX Tavern in Jinan represents a fusion of traditional and modern consumer experiences, targeting young consumers with diverse offerings and immersive environments [3][8][11]. Group 1: Unique Consumer Experience - The tavern features a self-service beer experience, allowing consumers to enjoy a variety of fresh beers in a train-themed setting, enhancing the novelty of the drinking experience [1][5]. - It offers a wide range of beer types, including raw beer, pure draft, white beer, black beer, IPA, and Pilsner, all delivered through a cold chain to ensure freshness [5][6]. - The venue also includes creative food pairings and a vibrant atmosphere, making it a popular gathering spot for young consumers [3][6]. Group 2: Cultural and Social Integration - The tavern transforms throughout the day, serving as a light food space during the day and a lively gathering place with live music in the evening, catering to the social needs of young consumers [7][11]. - It emphasizes the importance of emotional value in consumer experiences, as highlighted by customer feedback on the social and cultural aspects of the venue [7][11]. Group 3: Historical and Urban Revitalization - The Qingdao Beer 1903 MIX Tavern revitalizes the historical Jinan Old Commercial Port by merging old architecture with new consumption models, creating a replicable urban renewal template [8][10]. - The design of the tavern draws inspiration from the Jiaoji Railway, providing an immersive experience that reflects the historical significance of the location [10]. Group 4: Economic Impact and Future Plans - The tavern has an average daily foot traffic of over 500 people, with nighttime consumption accounting for 65%, contributing to the development of a nighttime economy in the surrounding area [13]. - The company plans to expand its presence in other historical cultural cities, with the next location being the Zhoucun Ancient Mall MIX, indicating a strategic growth plan [10][13].