400公里性价比之王6.58万元起，全新MG4重塑格局

Core Viewpoint - The all-new MG4 has been launched at the Chengdu Auto Show, featuring a competitive price range of 65,800 to 99,800 yuan, and has already received over 45,000 orders within 24 days, establishing itself as a potential best-seller in the electric vehicle market [1][4][18]. Group 1: Product Features - The MG4 boasts 39 leading configurations, 21 optimal configurations, and 6 superior configurations, making it a strong contender in the market for electric vehicles with a range of 400 kilometers [1][4]. - It offers a spacious interior with a 93.8% space utilization rate, a unique three-layer trunk design, and a long range of 530 kilometers, catering to the needs of young families and daily commuters [4][6]. - The vehicle is equipped with a 120 kW motor, achieving 0-50 km/h acceleration in just 3 seconds, appealing to tech-savvy young consumers [6][10]. Group 2: Technological Advancements - The MG4 incorporates advanced technologies such as a one-piece thermal management system, CTB battery integration, and semi-solid batteries, which are typically found in higher-priced models [10][12]. - The semi-solid battery system demonstrates a 75% range achievement at -7°C, outperforming the industry average by 20%, enhancing the vehicle's reliability in cold conditions [10][12]. - MG plans to invest over 10 billion yuan in the next three years to launch 13 new energy models, aiming to democratize high-end technologies across the 100,000 to 200,000 yuan market segment [12]. Group 3: Market Strategy - The MG4 targets the core demographic of young consumers aged 25 to 35, addressing their practical needs and preferences for modern technology and comfort [4][6]. - The brand has introduced a digital IP character, Morris, to enhance customer engagement and connect users with the MG brand through various platforms [17]. - MG's strategy emphasizes "technological equality," aiming to make advanced features accessible to a broader audience, thereby driving value upgrades in the electric vehicle market [10][18].