Zheng Quan Shi Bao Wang·2025-08-30 13:42Group 1 - The cosmetics industry is transitioning from a high-growth phase to a focus on product and brand strength, emphasizing long-term strategies over quick profits [1][2][3] - Data from Tmall indicates that over 200 leading fast-moving consumer goods (FMCG) merchants achieved double-digit growth in the past six months, with new brands seeing a 40% year-on-year increase in transactions [1][2] - The rise of domestic brands and technological empowerment are reshaping the cosmetics industry, with domestic brands capturing a growing market share [4][5] Group 2 - Domestic brands accounted for 50.4% of the market share in 2023, surpassing foreign brands, and are projected to reach 55.74% in 2024 [5] - The focus on product innovation and brand development is evident, with domestic brands making significant advancements in high-end raw materials and core areas like anti-aging [5] - Tmall's new strategies, including enhanced marketing scenarios and product competitiveness, have led to substantial growth in new product traffic and sales [2][3]