七夕消费者涌入淘宝闪购“淘鲜花”！奢品大牌等集体入驻

Group 1 - The core viewpoint of the article highlights the significant surge in flower sales on Taobao Flash Sale during the Qixi Festival, with a 132% year-on-year increase in pre-sale orders compared to last year, and sales being three times that of the 520 Festival [3] - The most popular flower bundles, including 11, 33, and 52 roses, have all seen growth rates exceeding 100%, with the 52-rose bundle experiencing the highest increase [3] - The trend of ceremonial consumption is evident, with notable increases in orders for gifts such as wine, fragrances, and couple's loungewear [3] Group 2 - Luxury brands like Coach, MCM, and Baccarat have entered Taobao Flash Sale, launching new products and gift sets ahead of the Qixi Festival [3][5] - Coach has introduced a variety of gift-appropriate items, including bags and accessories, and expressed optimism about the potential for new customer growth through the hour-delivery service [5][6] - Baccarat has launched three recommended gifts for Qixi, aiming to meet consumer demand for timely delivery during festive occasions [6] Group 3 - The number of new brands joining Taobao Flash Sale has increased by 110% in July, with over 12,000 new non-food brand stores launched [8] - Major brands from various sectors, including Unilever and natural beauty brand Chando, have opened stores on the platform, contributing to a diverse retail ecosystem [8] - Taobao Flash Sale is building a comprehensive retail ecosystem that covers all categories and scenarios, promoting stable growth for brand merchants [8]