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A股家电三巨头:美的领衔、海尔居中、格力掉队
Zhong Guo Ji Jin Bao·2025-08-30 16:32

Core Viewpoint - Midea Group reported a 15.58% year-on-year increase in revenue for the first half of 2025, reaching 251.12 billion yuan, and a 25.04% increase in net profit to 26.01 billion yuan, while Gree Electric experienced a decline in revenue [1][2][3] Group 1: Performance Comparison - Haier Smart Home achieved a 10.22% increase in revenue to 156.49 billion yuan in the same period [4] - Gree Electric's revenue decreased by 2.46% to 97.32 billion yuan, with a slight net profit increase of 1.95% to 14.41 billion yuan [2][10] - Gree Electric announced no cash dividends or stock bonuses, contrasting with Midea and Haier's plans for mid-year dividends totaling 3.80 billion yuan and 2.51 billion yuan, respectively [2][3] Group 2: Business Segments - Midea's smart home business revenue grew by 13.31% to 167.20 billion yuan, accounting for 66.58% of total revenue [8][26] - Gree's consumer appliance revenue fell by 5.09% to 76.28 billion yuan, representing 78.38% of its total revenue [9][11] - Midea's commercial and industrial solutions revenue increased by 20.79% to 64.54 billion yuan, making up 25.70% of its total revenue [23][27] Group 3: Overseas Market Performance - Midea's overseas revenue reached 107.19 billion yuan, accounting for 42.69% of total revenue, with a year-on-year growth of 17.70% [14][16] - Haier's overseas revenue was 79.08 billion yuan, representing 50.53% of its total revenue, with a growth of 11.70% [16] - Gree's overseas revenue was 16.34 billion yuan, making up 16.78% of its total revenue, with a growth of 10.19% [13][16] Group 4: Future Outlook - Midea plans to increase its overseas revenue to exceed 50% of total revenue, focusing on OBM (Own Brand Manufacturing) strategies [16][19] - Haier anticipates growth in the overseas market driven by urbanization and consumer upgrades, particularly in emerging markets [16][19] - The competition in the domestic appliance market is expected to intensify in the second half of 2025, with a slight overall growth forecast for retail scale [11][12]