山西“数智+文旅”发力：重塑产业生态 开启多元发展新体验

Core Viewpoint - The event "Digital Cultural Tourism Brand Innovation Carnival 2025" aims to integrate digital technology with cultural tourism in Shanxi, enhancing the region's cultural resources and modern tourism experiences [1][3]. Group 1: Event Overview - The event was organized by the Shanxi Provincial Department of Culture and Tourism and opened on August 29, 2023, in Taiyuan [1]. - The theme focuses on the deep integration of "Digital + Cultural Tourism," aiming to reshape the cultural tourism industry ecosystem in Shanxi [1][3]. Group 2: Key Initiatives and Projects - The event showcased various projects, including a digital mural exhibition, an AR experience area, and a mobile museum, utilizing technologies like AI and the metaverse to present Shanxi's cultural heritage [3][4]. - Twelve digital cultural tourism innovation cases were released, highlighting projects such as the digital restoration of the Tianlong Mountain Grottoes and the 3D hyper-realistic digital representation of Hua Mulan [4]. Group 3: Collaborative Efforts - The event featured a roundtable discussion with industry experts to explore new paths for the integration of cultural tourism with various industries, emphasizing the use of new technologies and platforms [5]. - Shanxi's cultural and tourism sector has formed a collaborative innovation pattern involving 11 cities and over 100 scenic spots and research institutions [3][4]. Group 4: Future Directions - The Shanxi Provincial Department of Culture and Tourism plans to enhance technology integration, innovate business models, and improve brand visibility in the cultural tourism sector [8]. - The "Digital Empowerment Cultural Tourism Promotion Co-Creation Plan" was launched to drive high-quality development in the industry through digital technology [7][8].