Group 1: Economic Development through Cultural and Sports Events - Xuhui District is actively promoting the integration of culture, tourism, commerce, and sports, transforming traditional commercial areas and exploring new business layouts to drive economic growth [1][2] - The hosting of major events like the concert by the Times Youth League attracted over 300,000 attendees, resulting in a significant increase in foot traffic and revenue for the Xujiahui commercial area, with total revenue exceeding 145 million yuan [2][3] - The 2025 UFC Fight Night in Shanghai also contributed to the local economy, with the event being part of a series of major international and domestic events held in the area [2][3] Group 2: Impact of Major Events on Local Economy - In August 2025, Xuhui District hosted over 200 events, with ticket sales linked to various commercial areas, generating a total consumption of 2.686 billion yuan and a direct economic impact of nearly 3 billion yuan [3] - The introduction of renowned cultural and sports IPs has significantly boosted the local economy, with events like the Shanghai Marathon and FISE World Series contributing to the growth of related industries such as dining, accommodation, and tourism [3] Group 3: Development of the ACG (Anime, Comic, Game) Economy - Xuhui District is a hub for the ACG culture in Shanghai, hosting major companies like Tencent and miHoYo, and establishing a game industry service center to support this sector [4][5] - The newly announced "Meta World Neo World" aims to enhance the ACG experience by integrating various cultural IPs and creating immersive environments for fans [5][6] Group 4: Transformation of Commercial Spaces - The Xujiahui commercial area is evolving from merely renting space to becoming content operators, exemplified by the "Butter Bear" exhibition that transformed a shopping mall into a themed showcase [7][8] - The district is undergoing a transformation from linear to circular commercial layouts, focusing on attracting younger consumers and innovative business models [8][9] Group 5: Seasonal Economic Activities - Xuhui District is implementing a "Four Seasons Economy" strategy, with seasonal events designed to stimulate economic activity throughout the year, including fashion weeks, art festivals, and technology expos [9] - The district aims to leverage its cultural and commercial resources to create a cohesive marketing strategy that enhances consumer experiences and drives economic growth [9]
上海市徐汇区 让流量成为发展新动能
Jing Ji Ri Bao·2025-08-30 23:20