“体育+”拓展文旅体验

Core Insights - Shanxi province is actively exploring the "cultural tourism + sports" development model, using sports events to inject new vitality into the cultural tourism industry [1][3][6] Group 1: Economic Impact - Sports events are driving economic growth in small cities by attracting visitors who contribute to local consumption [3][4] - For instance, a mountain trail running event in Dai County attracted around 3,000 participants and an additional 5,000 to 6,000 family members, leading to increased local spending on accommodation and food [1][3] - In 2024, Shanxi plans to host over 40 "travel with events" activities, expected to directly boost tourism by 242,000 visitors and generate over 100 million yuan in cultural tourism consumption [4] Group 2: Event Diversity - Shanxi is hosting a variety of sports events throughout the year, including marathons, water sports, mountain climbing, and winter sports, to enhance tourist experiences [5][6] - Events like the Jin Cheng Gaoping Marathon, which attracted approximately 12,000 participants, highlight the integration of historical sites into sporting activities [5] - The Zhangbi Ancient Castle scenic area has successfully combined traditional archery culture with modern sports, creating a unique tourist experience [2] Group 3: Infrastructure and Policy Support - The provincial government has implemented policies to encourage the integration of tourism resources with sports events, supporting the development of sports tourism routes and demonstration bases [3] - Investments in infrastructure and service improvements are being made to enhance the overall experience for visitors [3][4] Group 4: Seasonal Events - Shanxi is creating seasonal sports events to ensure year-round tourism, enriching visitor experiences and sustaining economic activity [5][6] - Each season features specific sports activities, such as water sports in summer and skiing in winter, catering to diverse interests [5][6]