博瑞传播2025年中报简析：营收净利润同比双双增长，公司应收账款体量较大

Financial Performance - The company reported a total revenue of 305 million yuan for the first half of 2025, representing a year-on-year increase of 60.14% [1] - The net profit attributable to shareholders was 9.1751 million yuan, up 6.29% year-on-year [1] - In Q2 2025, total revenue reached 121 million yuan, a 38.02% increase compared to the same quarter last year, with net profit of 3.2527 million yuan, showing a significant increase of 333.36% [1] Profitability Metrics - The gross margin decreased to 24.11%, down 51.55% year-on-year, while the net margin fell to 2.42%, a decline of 51.24% [1] - The company's return on invested capital (ROIC) was 0.77% last year, indicating weak capital returns [2][3] - Historical data shows a median ROIC of 1.14% over the past decade, with a particularly poor performance in 2018, where ROIC was -25.62% [1] Financial Health - The company has a significant accounts receivable issue, with accounts receivable amounting to 2054.58% of the net profit [1][3] - Cash assets are reported to be healthy, but the cash flow situation is concerning, with a cash flow to current liabilities ratio of only 86.38% [3] - The company has seen a 49.09% increase in interest-bearing debt, rising to 206 million yuan [1] Cost Structure - Total selling, administrative, and financial expenses amounted to 62.731 million yuan, accounting for 20.58% of revenue, which is a decrease of 37.76% year-on-year [1] - The company reported a negative operating cash flow per share of -0.14 yuan, a significant decline of 355.56% year-on-year [1]