Xin Lang Cai Jing·2025-08-31 00:17Core Viewpoint - The performance of two leading companies in the baking industry, Lihigh Food (立高食品) and Hairong Technology (海融科技), shows a stark contrast in their financial results for the first half of 2025, highlighting a significant industry performance divergence [1]. Group 1: Financial Performance - Lihigh Food reported a revenue of 2.07 billion yuan, a year-on-year increase of 16.2%, and a net profit of 171 million yuan, up 26.24% [1][4]. - In contrast, Hairong Technology's revenue was 512 million yuan, a slight decline of 1.33%, with a net profit plummeting by 95.42% to only 3.17 million yuan [4][5]. - Lihigh Food's second-quarter revenue reached 1.024 billion yuan, a year-on-year increase of 18.4%, while its net profit for the same period grew by 40.84% [1][4]. Group 2: Product Performance - Lihigh Food's revenue from baked goods was 1.125 billion yuan, growing 6.08%, while its raw materials segment saw a significant increase of 31.82% to 945 million yuan [3][6]. - Hairong Technology's primary product, plant-based cream, accounted for over 90% of its revenue, generating 476 million yuan, which was a slight decline of 0.29% [4][6]. Group 3: Cost Management - Lihigh Food effectively controlled costs, with sales expenses as a percentage of revenue decreasing by 1.45 percentage points to 10.61%, and management expenses down to 5.57% [3][5]. - Hairong Technology faced rising costs, with its gross margin dropping by 11.67 percentage points to 26.04%, while its sales, management, and R&D expenses all increased [5][6]. Group 4: Business Structure - Lihigh Food operates with a diversified business model, with approximately 60% of revenue from frozen baked goods and 40% from raw materials [6][8]. - Hairong Technology's revenue structure is heavily reliant on a single product, with over 90% coming from plant-based cream, exposing it to market fluctuations [6][8]. Group 5: Channel Strategy - Lihigh Food has shifted towards a direct sales model, reducing reliance on distributors, with only 51% of revenue coming from distribution channels [10][13]. - Hairong Technology remains dependent on distribution channels, which accounted for 77% of its revenue, leading to inefficiencies in sales and cost management [10][15]. Group 6: Future Prospects - Hairong Technology's attempts at product diversification have faced setbacks, with significant delays in planned expansion projects and a focus on high-end cream products [8][9]. - Lihigh Food is expected to continue strengthening its presence in emerging channels such as catering and new retail to adapt to the evolving consumer landscape [3].