直击2025成都车展｜鸿蒙智行集齐“五界”品牌，小米汽车首次参展

Core Insights - The 28th Chengdu International Auto Show has opened with a theme of "Leading the Trend, Moving Towards the New," featuring nearly 120 automotive brands and over 1,600 vehicles on display, covering an area of 220,000 square meters [1] - The exhibition area for new energy brands has expanded by 40% compared to last year, marking a historical high, with significant participation from companies like Xiaomi, BYD, and Changan [1] - The auto show is seen as a crucial indicator for the development of the automotive market in Central and Western China, with expectations of stimulating automotive consumption in the second half of the year [1] Industry Trends - Domestic brands have emerged as the main attraction at the auto show, with a reported retail sales growth of 10.2% in the passenger car market for the first seven months of 2025 [2] - The new energy vehicle market has seen a significant increase, with cumulative retail sales reaching 6.455 million units, a year-on-year growth of 29.5% and a penetration rate of 50.7% [2] - Major brands like NIO, Leap Motor, and Hongmeng Zhixing have expanded their exhibition spaces, showcasing new models and technologies [2][3] Product Launches - Numerous models made their global or Chinese debuts at the auto show, highlighting the increasing trends of electrification and smart technology in vehicle design [4] - Foreign and joint venture brands are focusing on "electrification" and "localization," with Volvo and Mercedes-Benz showcasing new models that emphasize safety and environmental considerations [5] - The auto show serves as a key platform for connecting the global automotive industry chain and promoting regional consumption upgrades in Central and Western China [5] Market Outlook - The auto show is expected to boost consumer purchasing desires, with many new models reportedly setting new pre-order records [6] - The automotive industry is showing signs of improvement, with projections for 2025 indicating a 6% growth in domestic passenger car retail sales and a 27% increase in new energy vehicle wholesale [6]