
Core Insights - The 28th Chengdu International Auto Show, themed "Leading the Trend, Moving Forward," showcases nearly 120 automotive brands and over 1,600 vehicles, with a total exhibition area of 220,000 square meters, highlighting key industry trends such as electric vehicles and humanoid robots [1] - The exhibition area for new energy brands has expanded by 40% compared to last year, marking a historical high, with significant participation from companies like Xiaomi, BYD, and Changan [1] Industry Trends - Domestic brands have emerged as the main attraction at the Chengdu Auto Show, with a notable increase in retail sales of passenger vehicles in July 2025, reaching 1.826 million units, a year-on-year growth of 6.3% [2] - The cumulative retail sales of new energy passenger vehicles from January to July 2025 reached 6.455 million units, reflecting a 29.5% year-on-year increase and a penetration rate of 50.7% [2] Company Highlights - Various brands, including Hongmeng Zhixing and NIO, have expanded their exhibition spaces, with Hongmeng Zhixing showcasing its full range of products in a 3,000 square meter area [2] - New models from brands like BAIC Group, SAIC, and Great Wall Motors were highlighted, with BAIC showcasing popular models and SAIC introducing the new MG4, marking a shift towards electric vehicles [3] - New entrants like Lantu and Avita are also making their presence felt, with Lantu's new model featuring Huawei's latest driving technology [3] Product Launches - The show featured numerous global and China premieres, emphasizing the trends of electrification and smart technology, with brands like XPeng showcasing new models and AI advancements [4] - Foreign and joint venture brands are focusing on "electrification" and "localization," with Volvo and Mercedes-Benz unveiling new models that cater to the Chinese market [6] Market Outlook - The Chengdu Auto Show is seen as a critical platform for stimulating consumer demand in the automotive market, especially ahead of the peak sales months of September and October [6][7] - Industry experts predict a 6% growth in domestic passenger vehicle retail sales and a 27% increase in new energy vehicle wholesale in 2025, indicating a positive outlook for the automotive sector [7]