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被寄予“爆款”希望,全新岚图知音担当销量与盈利重任
Jing Ji Guan Cha Wang·2025-08-31 01:05

Core Viewpoint - The launch of the new Lantu Zhiyin marks a significant step for Lantu Motors as it aims to establish a strong presence in the mid-to-large family SUV market, with a focus on creating a "hit" model alongside the Lantu FREE+ [2][3] Group 1: Product Launch and Market Positioning - The new Lantu Zhiyin is priced between 202,900 and 242,900 yuan and is defined as the "fifth-generation pure electric SUV," representing an investment of over 500 million yuan and 1,202 upgrades [2] - Lantu Motors aims for the Zhiyin to become a best-selling model, similar to the Lantu FREE+, to enhance its competitive edge in the market [2][3] - The company has received over 3,000 orders within 12 minutes of the Zhiyin's launch, indicating strong market potential [3] Group 2: Technical Specifications and Features - The Zhiyin features an 800V high-voltage silicon carbide platform, with a maximum range of 650 km and acceleration from 0 to 100 km/h in 6.8 seconds for the rear-wheel drive version and 4.3 seconds for the all-wheel drive version [4] - It offers a long-range version with a 901 km range and a 112 kWh battery, which is the largest in its class [4] - The vehicle is equipped with Huawei's advanced driving system ADS 4 and HarmonySpace 5, featuring 192-line lidar and 29 sensors for enhanced smart driving capabilities [4] Group 3: Comfort and Luxury Features - The Zhiyin includes 12-layer cloud comfort zero-pressure seats, certified by OEKO-TEX for skin-friendliness, and features such as ventilation, heating, and massage functions for all seats [5] - It incorporates double-layer soundproof glass and a dual-door refrigerator with UV sterilization, typically found in vehicles priced at 500,000 yuan [5] Group 4: Competitive Landscape and Challenges - The Zhiyin faces competition from popular models like Xpeng G6 and Zeekr 7X, which may impact its sales performance [3] - The vehicle's internal competition with the Lantu FREE+ is acknowledged, although they target slightly different demographics [6] - The recent launch of Huawei's Hongmeng Zhixing "Fifth Realm" H5 model, priced at 169,800 yuan, poses a challenge by potentially lowering the perceived value of Lantu's offerings [7] Group 5: Production Capacity and Future Outlook - Lantu Motors has acquired the Dongfeng Nissan Yunfeng factory, which has an annual capacity of 150,000 units, expandable to 300,000 units, to support the production of the Zhiyin [7] - The company is currently producing over 600 vehicles daily and is working to ensure timely delivery of the Zhiyin models [7]