南京位居“暑期十大热门旅游城市”榜首

Core Insights - Nanjing ranks first in the "Top Ten Popular Tourist Cities" for the summer season, driven by the "Su Super" sports events [1][3] - The overall order payment volume for Nanjing's tourism increased by 11% year-on-year during a key match on August 17, with hotel bookings around the Nanjing Olympic Sports Center surging by 333% [3] - Popular tourist activities include natural landscapes, cultural heritage sites, theme parks, exhibition halls, and water activities, with night tourism seeing an 83% increase in searches [3] Group 1: Tourism Trends - The "follow the events/exhibitions to travel" trend has gained momentum, significantly boosting local tourism consumption [3] - Nanjing's "3-day tour" is the top product for domestic group travel, and it ranks second in domestic family travel products [6] - Nanjing is also a top destination for traditional cultural tours and summer cooling trips, reflecting a diverse range of tourist interests [6] Group 2: Market Performance - Hotel bookings in Nanjing increased by 17% year-on-year during the summer vacation period [10] - Major tourist attractions include Niushou Mountain Cultural Tourism Area, Hongshan Forest Zoo, and Zhongshan Scenic Area [10] - Nanjing is a popular destination for young tourists, especially during events like the Qixi Festival, where it ranked fourth among popular destinations [8]