Xin Lang Cai Jing·2025-08-31 07:25Core Viewpoint - Liu Qiangdong's return to his hometown of Suqian has generated significant public interest, highlighting his connection to the community and marking a strategic move for JD.com in the lower-tier market [3][12]. Group 1: Liu Qiangdong's Activities - Liu Qiangdong was seen interacting warmly with locals during his visit to Suqian, including a visit to the newly opened JD Discount Supermarket [4][5]. - He participated in local nightlife, enjoying food and drinks at a night market, which showcased his down-to-earth persona [4][5]. - His presence at a local soccer match, where he cheered for the Suqian team, further emphasized his community engagement [7][11]. Group 2: JD Discount Supermarket Launch - The launch of four JD Discount Supermarkets in Suqian on August 30 was a significant event, attracting large crowds despite inclement weather [12][14]. - The supermarkets are designed with a large-scale operation model, featuring over 5,000 SKUs and an area exceeding 5,000 square meters [14][18]. - On the opening day, the stores received over 300,000 customers, significantly boosting foot traffic and achieving record sales, with many products sold out [18][20]. Group 3: Strategic Implications - Liu Qiangdong's visit and the supermarket openings are part of JD.com's strategy to penetrate lower-tier markets, positioning Suqian as a testing ground for new retail formats [12][20]. - The company has been rapidly expanding its offline presence and enhancing its supply chain capabilities to support this strategy [20].