翻过浪浪山，中国动画有更大天地！

Core Insights - The film "Wang Wang Mountain Little Monsters" has become a top performer in the summer box office, ranking first in the history of Chinese animated films, indicating a potential revival of 2D animation in China [1][5] - The success of the film has inspired confidence among industry professionals, suggesting that genuine content can attract audiences [5][10] - The film's production emphasizes the unique artistic expression of 2D animation, which is seen as a vital part of Chinese culture [5][6] Industry Trends - The 2D animation sector has faced challenges, including a decline in industry professionals and lower box office ceilings compared to 3D animation, but recent successes may signal a turnaround [5][10] - The film's production involved a significant number of artists, highlighting the labor-intensive nature of 2D animation compared to the more industrialized 3D animation process [5][6] - The industry is witnessing a growing audience base, which is crucial for the development of new and original content [10] Company Strategy - The production team aims to build a "Qitan Universe" around the IP of "Chinese Tales," with plans for future installments, indicating a long-term strategy for IP development [9] - The company is focused on balancing the development of classic IPs while also exploring new original stories that resonate with contemporary audiences [9][10] - The creative philosophy emphasizes not imitating others and continuously integrating new elements into the storytelling process, reflecting a commitment to innovation within the traditional framework [6][7]