饮酒习惯发生改变？德国人喝啤酒转向“无酒精”

Core Insights - Germany, known for its high density of breweries, is experiencing a significant decline in beer consumption, with a 6.3% drop in sales in the first half of the year compared to the same period last year, totaling 3.9 billion liters, marking the first time in over 30 years that sales fell below 4 billion liters in six months [1][2] - The decline in beer consumption is attributed to demographic changes and economic issues, exacerbated by the trade war initiated by the United States, leading many breweries to struggle for survival [1] - Despite the overall decline in beer consumption, the non-alcoholic beer segment is thriving, with non-alcoholic beer accounting for about 25% of beer consumption, and production of non-alcoholic beer reaching 579 million liters last year, nearly double that of a decade ago [1] Industry Trends - The beer culture remains integral to German life, serving as a social activity and a means to relax, particularly in beer gardens and bars [2] - The upcoming Oktoberfest season is expected to attract over 6 million tourists, although beer prices are set to rise, with fresh beer costing between 14 to 16 euros per liter [2]