Group 1 - The core idea of the article emphasizes the need for innovative and diversified consumption scenarios to stimulate consumer spending, particularly through the revitalization of idle assets like old buildings and factories, combined with unique cultural IPs [1] - Various regions are actively transforming old postal offices into popular tourist spots, such as the marine-themed post office in Qingdao, which features seven functional areas for marine education and creative products [2][4] - In cities like Beijing, Guangzhou, and Lanzhou, there is a trend of creating themed post offices that incorporate elements like the 24 solar terms and cultural stories, enhancing the consumer experience [6] Group 2 - Old industrial sites are being repurposed into vibrant commercial complexes, becoming new urban landmarks, as seen in the D19 district in Baoding, which has hosted over 1,700 events since its reopening and attracts around 5,000 visitors daily [7][9] - The transformation of these spaces has led to a significant increase in sales for retail shops, with reported sales growth exceeding 30% [7] - The average consumption growth driven by urban renewal projects is estimated to exceed 50%, contributing to job creation in various service sectors [11] Group 3 - Experts suggest that to maximize the potential of existing urban spaces, it is crucial to accurately identify the cultural IP value and innovate the use of these spaces, enhancing the consumer experience and quality of life [12] - Continuous investment and innovation are necessary for successful urban renewal, with suggestions for establishing specialized funds to attract long-term capital for further development [13][15]
邮局、厂区“变身”热门打卡地,城市更新撬动消费新引擎
Yang Shi Xin Wen Ke Hu Duan·2025-09-01 01:13