Core Insights - The return of Chu Ruixue, co-founder of Xin Xuan Group, marks a significant leadership change as she takes over following the exit of Xin Youzhi (Xin Ba) from live streaming [1] - The first live stream hosted by Chu Ruixue achieved a peak concurrent viewership of 2.23 million, with total engagement exceeding 40 million [1] - Chu Ruixue emphasized her role as a stabilizing force for the team, aiming to foster unity and warmth within the organization [1] Company Strategy - Xin Xuan Group plans to leverage this leadership transition to integrate and upgrade its supply chain, focusing on close collaboration with brands [1] - The company aims to activate the potential of its host matrix and deepen its commitment to sustainable development [1]
初瑞雪正式接棒辛选集团 首场直播最高同时在线人数破223万
Xin Lang Ke Ji·2025-09-01 02:19