Core Viewpoint - Helen's (09869) shares increased nearly 11%, reaching HKD 1.42 with a trading volume of HKD 3.5245 million following the release of its mid-term results for 2025, which showed a significant decline in revenue and profit [1] Financial Performance - The company reported a revenue of CNY 291 million, a year-on-year decrease of 34.02% [1] - Shareholder profit was CNY 50.331 million, down 27.77% year-on-year [1] - The proposed interim dividend is CNY 0.1051 per share [1] - The net profit margin improved from 15.7% in the same period last year to 17.8% [1] - Earnings before tax were CNY 51.9 million [1] Gross Margin Improvement - The company's gross margin showed significant improvement, with the direct-operated tavern gross profit margin increasing from 70% to 74% [1] - The gross profit margin for self-owned beverages rose from 78.3% to 80.2% [1] Store Network Expansion - The total number of stores increased from 560 at the beginning of the year to 580, and further to 583 as of August 26, 2025 [1] - The existing store network, including direct-operated and franchised taverns, has stabilized, while the Hi Beer partner store network continues to expand [1] Future Plans - In May 2025, the company restarted its direct-operated store plan, focusing on opening new stores in new markets and iterating existing markets to enhance store environments and experiences [1] - The company aims to reduce costs related to rent and labor, ultimately improving store operational performance [1] - Currently, 10 new stores have opened or are set to open soon, with expectations for gradual expansion of the direct-operated network in the future [1]
港股异动 | 海伦司(09869)涨近11% 上半年净利润率提升至17.8% 总门店数量已增至583家