Core Insights - The domestic car rental market in China has shown significant growth during the summer of 2025, with local pick-up orders for nearby travel increasing by 60% year-on-year [1][2] - Orders from third-tier cities and below have surged by over 50% year-on-year, indicating a shift in consumer behavior towards more localized travel experiences [1][2] - Popular tourist destinations such as Xinjiang, Qinghai, Yunnan, Guangxi, Tibet, and Sichuan have seen an average order growth of approximately 40%, reflecting a trend towards exploring less conventional travel routes [1][2] Market Trends - The report highlights new characteristics in the rental car market, including localization, down-market expansion, and experiential travel [2] - The increase in orders suggests that consumers are increasingly opting for car rentals to explore nearby attractions, leveraging the "return car at a different location" service to avoid long-distance travel [2] - The demand for immersive and autonomous travel experiences is driving consumers away from traditional crowded hotspots towards more personalized and culturally rich experiences [2] Performance Metrics - In July and August, various operational metrics for the company, including per vehicle revenue, total monthly revenue, monthly order volume, and the total number and proportion of orders with different return locations, reached historical highs for the same period [1] - This performance underscores the robust demand in the summer travel market, confirming that car rentals have become a core lifestyle choice for contemporary consumers seeking travel autonomy and flexibility [1]
一嗨租车发布2025年暑假租车自驾报告 本地取车周边游订单同比增长达60%
Zheng Quan Ri Bao Wang·2025-09-01 03:53