Core Insights - The summer consumption boom is becoming a new engine for economic growth, with MINISO LAND achieving impressive sales figures in August [1] - The store on Nanjing East Road in Shanghai recorded a monthly sales of 16 million yuan, setting a new record for MINISO's global single-store monthly performance [1] - IP products are the core driver of performance, accounting for 83% of sales [1] Company Performance - MINISO's "big store strategy + global IP" dual-driven model has led to strong revenue growth [1] - In Q2 2025, MINISO Group reported total revenue of 4.97 billion yuan, representing a year-on-year increase of 23.1% [1] - As of the end of June, MINISO LAND has expanded to 11 stores across major cities such as Shanghai, Beijing, Guangzhou, and Chengdu, with an average monthly store efficiency reaching several million [1]
名创优品MINISO LAND全球壹号店月销1600万，IP产品贡献超8成业绩