2025暑期文旅消费观察：赛事展演双轮驱动，激发旅游市场新活力

Group 1 - The summer tourism market in 2025 has shown sustained heat, with "events + performances +" becoming key highlights, injecting new momentum into local cultural tourism [1][3] - Nanjing has emerged as a typical benchmark for "events + tourism," with the "Su Super" events helping it top the list of the ten most popular tourist cities during the summer [1] - Chengdu also experienced a surge in tourism consumption during the 12th World Games, with flight orders increasing by 26%, scenic spot ticket orders rising by 42%, and five-star hotel bookings up by 37% during the event [1] Group 2 - The report from Tuniu indicates a significant increase in travel driven by various events, with destinations like Jiangsu, Guizhou, Zhejiang, and Jiangxi seeing notable growth in visitor numbers compared to last summer [2] - In Jiangsu, self-driving tour bookings through Tuniu increased by over 100% year-on-year, while hotel bookings rose by nearly 80% [2] - Guizhou's tourism market also thrived, with visitor numbers increasing by over 30% during a weekend coinciding with the "Village Super" event, and a nearly 25% increase in visitor numbers for the Qiandongnan destination compared to last year [2] Group 3 - Data from Fliggy shows strong trends of "traveling with concerts" and "traveling with exhibitions," with significant increases in hotel and attraction searches around popular events like the "BiliBili World 2025" and the "Times Youth League" concert [3] - The tourism market has gradually formed a positive cycle of "cultural and sports events driving consumption scenarios and regional economic value," with "events +" and "performances +" continuously injecting new momentum into local cultural tourism [3]