Huan Qiu Wang·2025-09-01 07:03Core Insights - The global smart vacuum cleaner market is experiencing explosive growth driven by demand, with a significant transformation from a "cleaning tool" to a "home service robot" expected by 2025 [1][6] Group 1: Market Growth - The global vacuum cleaner market shows strong growth, with 2024 shipments expected to reach 20.6 million units, a year-on-year increase of 11.2%, and sales revenue projected to exceed $9.31 billion, a 19.7% increase [2] - In the first quarter of 2025, global shipments reached 5.1 million units, reflecting an 11.9% year-on-year growth, with the top five manufacturers holding a combined market share of 63.4% [2] - The Chinese market is a key driver of global growth, with domestic sales revenue reaching 10.6 billion yuan in the first seven months of 2025, a 40% increase year-on-year, significantly outpacing the industry average [2] Group 2: Competitive Landscape - Chinese vacuum cleaner companies are reshaping the global market landscape, leveraging supply chain efficiency and product cost-effectiveness to expand overseas [4] - In 2025, many Chinese companies reported a surge in overseas orders, particularly in Europe, where orders increased by over 100% [4] - Leading companies like Roborock and Ecovacs are adopting differentiated strategies for overseas expansion, with Roborock holding a 19.3% global market share and leading in 11 European countries [4] Group 3: Technological Advancements - The competition in the industry has shifted from a "scale war" to a "technology war," with product iteration becoming the core driver of growth [5] - Innovations in cleaning efficiency, spatial intelligence, and base station functionality are significantly enhancing user experience [5] - The gradual implementation of "embodied intelligence" technology is expected to further evolve vacuum cleaners into comprehensive home service robots [6]