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研报掘金丨浙商证券:首予长城汽车“买入”评级,打造差异化竞争优势
Ge Long Hui A P P·2025-09-01 07:20

Core Viewpoint - Great Wall Motors has a clear product positioning, focusing on Haval SUVs, rugged off-road vehicles, and high-end new energy segments to create a differentiated competitive advantage [1] Group 1: Product Strategy - The company leverages plug-in hybrid technology to enhance brand building, with Hi4/Hi4-T systems emphasizing high cost-performance four-wheel drive hybrid systems to highlight product individuality [1] - The Tank 300 is projected to be the best-selling rugged off-road model in China for 2024, with sales expected to reach 74,000 units, capturing a significant share of this niche market [1] Group 2: Market Expansion - Great Wall Motors aims to expand into high-margin overseas automotive markets, enhancing overall profitability through strong domestic product capabilities [1] - The rugged off-road vehicle segment is anticipated to grow further as more models are introduced, with the Tank series utilizing Hi4-T and Hi4-Z hybrid systems to strengthen its competitive edge and establish a high-end rugged off-road brand [1] Group 3: Investment Rating - The initial coverage of Great Wall Motors has been rated as "Buy" [1]