成都车展众生相：20个主播围着拍华为，20个销售排队卖小米

Core Insights - The 2025 Chengdu Auto Show, despite a decrease in participating car manufacturers, remains a significant event in the automotive industry, marking the beginning of the peak sales season in the second half of the year [1] - The focus of the auto show has shifted towards sales rather than mere exhibition, with companies prioritizing customer engagement and order conversion [3][4] - The integration of smart technology, particularly from Huawei, is a key selling point for many domestic brands, highlighting the importance of collaboration in the automotive sector [5][6] Group 1: Event Overview - The Chengdu Auto Show features 120 participating car manufacturers, with a notable absence of some luxury brands [1] - The event serves as a barometer for the development of the automotive market in Central and Western China [1] - The show is characterized by a "sales over exhibition" approach, with a strong emphasis on attracting consumer attention through various marketing strategies [1][3] Group 2: Marketing Strategies - Companies are leveraging live streaming and influencer marketing to enhance visibility and attract foot traffic, with a significant presence of influencers at the event [3][4] - Various brands are employing limited-time discounts and trade-in subsidies to entice consumers, contrasting with the consistent pricing strategy of some brands [4][5] - Emotional value is becoming increasingly important in marketing strategies, with companies focusing on customer experience and engagement [6][7] Group 3: Consumer Trends - There is a noticeable shift in consumer demographics, with an increasing number of female buyers in the electric vehicle market, now accounting for 26.5% [8] - The preferences of female consumers are evolving, with a greater emphasis on design and value for money, particularly among younger demographics [8] - The introduction of new models targeting younger and female consumers reflects broader changes in the automotive market [8]