Workflow
索尼与腾讯:台上共舞,台下较劲
Xin Lang Cai Jing·2025-09-01 07:57

Group 1 - Tencent's game "Delta Action" has successfully launched on PlayStation 5 and Xbox Series X|S, expanding its reach beyond PC and mobile platforms [1] - In July, "Delta Action" achieved over 20 million daily active users, ranking among the top five in China's gaming market, and its revenue is among the top three [3] - The majority of "Delta Action's" revenue comes from the PC platform, with 80% of its users on PC, and it has over 12.3 million downloads on Steam [3] Group 2 - Sony is shifting towards a Games as a Service (GaaS) model due to rising development costs and risks associated with traditional buyout models [4] - Sony's GaaS strategy has faced setbacks, exemplified by the failure of "Starfall," which was shut down shortly after launch [6] - Despite challenges, Sony plans to release 12 GaaS games by the end of the 2026 fiscal year to diversify its revenue streams [6] Group 3 - Sony's first-party studios have struggled with GaaS projects, leading to a restructuring of its interactive entertainment division [10] - Sony's CFO has emphasized the importance of financial discipline over unit sales, acknowledging the difficulties in transitioning to GaaS [11] - Sony's PlayStation platform, with 124 million monthly active users, still relies on third-party GaaS games for significant revenue [11] Group 4 - Tencent and Sony have a history of collaboration, including a successful partnership on the GaaS game "VALORANT," which saw a 30% revenue increase after its console launch [12] - The two companies have also invested in the developer of "Elden Ring," strengthening their ties in the gaming ecosystem [17] - Despite a recent lawsuit from Sony against Tencent regarding IP licensing, both companies are likely to continue their collaboration in the long term [20][24]