HEINEKEN President Americas Marc Busain to step down

Core Insights - Marc Busain, President of HEINEKEN Americas, will step down effective October 1, 2025, to become CEO of LIPTON Teas and Infusions [1] - Busain has had a successful 30-year career at HEINEKEN, with the last 10 years as President of the Americas, where he significantly contributed to the company's growth [2][3] Company Performance - Under Busain's leadership, the Americas region doubled its revenue, operating profit, and net profit over the past decade [3] - Key markets such as Mexico and Brazil became major profit contributors, with Brazil emerging as the largest market for Heineken® and Amstel [3] Strategic Contributions - Busain played a crucial role in the acquisition and integration of Brazil Kirin, enhancing HEINEKEN's market position in Brazil [3] - He led transformations in supply chain efficiency, revenue management, and the implementation of AI-driven sales tools [3] - Premiumisation and the expansion of Heineken® 0.0 were significant growth strategies during his tenure [3] Leadership and Culture - HEINEKEN's Chairman expressed gratitude for Busain's contributions, highlighting his commitment to building strong teams and mentoring future leaders [4] - Busain cultivated a winning culture in the Americas, emphasizing trust and empowerment [4]