Keeson(SH:603610) Zheng Quan Zhi Xing·2025-09-01 08:19Group 1 - The company held a semi-annual performance briefing on September 1, 2025, where key executives discussed operational performance and future development plans with investors [1][2] - The company has established its own brand "Shufude" focusing on smart bedding products, with over 200 offline stores and a growing online presence [1][4] - The company is expanding its smart bed products into various application scenarios such as elderly care institutions, hotels, and postpartum centers to enhance domestic market coverage [1][4] Group 2 - The company has formed long-term partnerships with international mattress manufacturers like TSI and SSB to penetrate overseas markets while diversifying its sales channels [2][3] - The Vietnam factory is in trial operation, and the Mexico factory has been stable since its launch in 2020, contributing to a flexible supply chain for international markets [2][3] - The company is currently in the process of medical device registration for its smart bed products, aiming to integrate digital sleep technology to address sleep-related issues [2][3] Group 3 - The company’s products primarily target the mid-to-high-end market, with plans to optimize product features and introduce new products based on market demand [3][4] - As of the first half of 2025, overseas sales accounted for over 90% of total sales, with a focus on North America while also exploring markets in Europe, Japan, South Korea, and Australia [3][4] - The company’s top five customers contributed approximately 68.26% of its main business revenue, with ongoing stable partnerships and efforts to expand its customer base [4]