猫眼研究院发布《2025暑期档数据洞察》：观影人次同比上涨 多元亮点助力市场平稳发展

Core Insights - The 2025 summer box office showed a total revenue of 11.966 billion yuan, a year-on-year increase of 2.76%, with total audience attendance reaching 321 million, up 12.75%, marking the second highest attendance in the last five years [1][5] - The average ticket price dropped significantly to 37.2 yuan, the second lowest in five years, while the average occupancy rate was the second highest in the same period [1][5] Box Office Performance - Two films surpassed 1 billion yuan in box office revenue, maintaining the same number as last year, while the number of films earning over 100 million yuan decreased [2] - The contribution rate of domestic films slightly exceeded that of last year, while imported films showed a stable recovery for the second consecutive year [2] Audience Demographics - The proportion of single ticket purchases increased for the third consecutive year, with the largest growth this year, while the proportion of double ticket purchases hit a five-year low [2] - The average viewing age continued to rise, driven by the success of several animated films, with the largest increase this year [2] Regional Box Office Distribution - Hollywood blockbusters and "The Stage" performed strongly in first-tier cities, raising their overall market share to the highest level in five years [3] - The box office in East China increased due to the success of "Nanjing Photo Studio" and "Wang Wang Mountain Little Monster," while the Northeast region saw a decline due to the absence of large comedy films [3] Film Rankings and Highlights - "Nanjing Photo Studio" led the box office with 2.89 billion yuan, followed by the animated film "Wang Wang Mountain Little Monster" at 1.455 billion yuan, setting a record for animated films in China [4] - "The Stage" attracted the oldest new audience, while "Liao Zhai: Lan Ruo Si" attracted the youngest [2][4] Market Outlook - The 2025 summer box office demonstrated resilience and growth potential, reflecting both pressures and opportunities in the Chinese film market [5] - The success of animated films and the growth of the "silver-haired" audience indicate important future directions for the industry, emphasizing the need for diverse and quality content to meet the evolving demands of audiences [5]