猫眼研究院发布2025暑期档数据洞察：票房平稳增长，动画类型表现强劲

Core Insights - The 2025 summer movie season showed a steady growth trend, with total box office reaching 11.966 billion, a year-on-year increase of 2.76% [1] - The number of moviegoers reached 321 million, marking a 12.75% increase year-on-year, the second highest in the last five years [1] - The average ticket price dropped significantly to 37.2 yuan, the second lowest in five years, while the average attendance rate was the second highest in the same period [1] Box Office Performance - Two films surpassed the 1 billion box office mark, maintaining the same number as last year, while the number of films earning over 100 million decreased [2] - The contribution rate of domestic films slightly exceeded that of last year, while imported films showed a stable recovery for the second consecutive year [2] - The top three films captured nearly half of the total box office for the season [2] Audience Demographics - The proportion of individual ticket purchases increased for the third consecutive year, with the largest growth this year [2] - The proportion of dual ticket purchases reached the lowest in five years due to the weaker social attributes of blockbuster films [2] - The average viewing age continued to rise, driven by the success of several animated films, with the largest increase this year [2] Regional Box Office Distribution - Hollywood blockbusters and "The Stage" performed strongly in first-tier cities, raising their overall market share to the highest in five years [3] - The box office in East China increased due to the success of "Nanjing Photo Studio" and "The Little Monster of Langlang Mountain" [3] - The Northeast region saw a decline in box office share due to the absence of large-scale comedy films this year [3] Film Rankings and Highlights - "Nanjing Photo Studio" led the box office with 2.89 billion, despite low pre-release buzz, thanks to strong word-of-mouth [4] - "The Little Monster of Langlang Mountain" broke the box office record for 2D animated films in China, earning 1.455 billion [4] - "Catching the Wind" ranked third with over 879 million, while the top imported film, "Jurassic World: Rebirth," earned 567 million [4] Market Trends and Future Directions - The summer season reflects both pressures and opportunities in the Chinese film market, showcasing resilience [5] - The success of animated films and the growth of "silver-haired" audiences indicate potential growth areas for the industry [5] - The deep development of IP and the exploration of derivative values are expected to be significant future directions for the industry [5]