Xin Lang Cai Jing·2025-09-01 09:13Group 1 - The Chinese gaming industry has solidified its presence in the global market, with companies like Tencent's "Honor of Kings" consistently ranking high in revenue, even after a decade of operation [1][2] - The impact of Chinese games extends beyond gaming, influencing global animation and merchandise sectors, as evidenced by awards and box office successes [2][3] - The ACG (Anime, Comic, and Game) content industry from China is expanding internationally, with a focus on IP (Intellectual Property) collaborations and partnerships [4] Group 2 - In the first half of the year, there were 39 collaborations between Chinese ACG IPs and overseas brands, showcasing a trend of cross-industry partnerships [5] - Notable collaborations include "Honor of Kings" partnering with Haidilao and "Black Myth: Wukong" collaborating with Chow Tai Fook for themed products [5][6] - The success of pop-up events in Thailand, attracting over 10,000 visitors daily and generating sales exceeding 40 million Thai Baht (approximately 8.85 million RMB), highlights the effectiveness of localized marketing strategies [9][11] Group 3 - Companies like Pop Mart have reported significant revenue from overseas markets, with online sales contributing the majority of their income [13][14] - Pop Mart's overseas revenue reached 5.593 billion RMB in the first half of the year, with a notable increase in online sales [14][15] - Other companies, such as Miniso and Blok, also reported strong growth in overseas markets, indicating a broader trend of successful international expansion among Chinese brands [17][18] Group 4 - Recent industry exhibitions in the U.S. and Indonesia have showcased a variety of non-gaming IPs, indicating a growing interest in diverse content beyond traditional gaming [18][20] - The Southeast Asian market is becoming a primary destination for Chinese ACG content, driven by successful local brand strategies and collaborations [24]