Xin Lang Zheng Quan·2025-09-01 09:17Core Viewpoint - Li Auto has set ambitious sales targets for its electric vehicles, aiming for stable monthly sales of 6,000 units for the Li Xiang i8 and 9,000 to 10,000 units for the Li Xiang i6, with overall monthly sales for its electric models projected to be between 18,000 and 20,000 units [1][3]. Financial Performance - In the first half of the year, Li Auto reported revenue of 56.172 billion yuan, a year-on-year decrease of 1.99%, while net profit was 1.743 billion yuan, a slight increase of 2.82% [3]. - The company anticipates a cautious outlook for the third quarter, projecting vehicle deliveries between 90,000 and 95,000 units, representing a year-on-year decline of 37.8% to 41.1% [3]. - Revenue for the third quarter is expected to drop sharply by 38.8% to 42.1%, falling to between 24.8 billion and 26.2 billion yuan [3]. Market Position and Strategy - Li Auto's CEO, Li Xiang, acknowledged the company's current challenges, stating that the product iteration frequency is lower than that of competitors, which puts them at a disadvantage [3]. - To address these challenges, the company plans to accelerate the speed of technological platform and product updates, aiming to improve their competitive edge in the market [3]. - As of July 2025, Li Auto's cumulative sales reached 234,700 units, a year-on-year decline of 2.21%, with only 36.7% of the annual target of 640,000 units achieved [3].